Organic products have shifted from being a lifestyle choice for a small segment of consumers to being consumed at least occasionally by many Americans. Gallup included organic questions in its 2014 food consumption survey.
Over half of millennials actively tried to include organic foods in their diets—higher share than for other age groups. Gallup also found that 42 percent of Americans with annual household income under $30,000 actively tried to include organic foods, a similar share to those with over $75,000 in household income (49 percent).
Source: Gallup’s 2014 Food Consumption Survey